Invocation Inc · Human Potential Engineering

Change doesn’t take years. It takes a moment.

Invocation was founded on the principle of rapid personal change. Humans can have their lives and perceptions changed in a single moment, in response to all sorts of external stimuli. By studying these “Change Events” — and thousands of studies spanning cultures around the world over centuries — we found that these instantaneous changes can happen intentionally.

We’re Human Performance Engineers. We build systems that invoke a better you — and we sell them direct.

See the four programsWhat we do

What we do

Invocation is a group of Human Performance Engineers (HPEs) who awaken the power, confidence, and knowledge inside of you so you can better yourself.

Most of the industry sells you the long road: years of therapy, endless coaching calls, motivation that evaporates by Monday. Coaches coach, teachers teach, trainers train, speakers speak. We do change work.

Here’s the part nobody tells you: you don’t have to want to change in order to change. Your subconscious gives absolutely zero fucks about what you want or believe — if it did, nobody would develop a phobia from one bad afternoon or be changed forever by a single event. Change is a mechanism. We just aim it.

For teams and individuals

We primarily focus on corporate and team management — from entrepreneurs to Fortune 500 companies. We also have programs for everyone wanting to invoke their better self.

Our communications programs empower you and your team to communicate effectively inside and outside of your organization. Private clients learn to improve their mental and physical health through communication. Salespeople increase customer relationships through a better framework requiring lower effort.

Your physical health — and the physical health of your employees — directly affects productivity, longevity, attendance, and happiness. Our systems start with the basics of health management, the 80%, and move toward advanced performance enhancement, down to the 1%.

A model of the human brain
Change Events
A desk late at night
Corporate & teams
Training through a tire
Physical performance
A path through tall trees
The road out

Four programs. Pick your bottleneck.

Each one is a complete system, built from the same science, sold direct from the author. No fluff, no filler, no ten-hour video course you’ll never finish. Buy it, read it, use it.

A small island seen from above

How to Create Time

An 8-week system: same 24 hours, different output.

$97$47Before-proof price

Get How to Create Time
A DJ playing to a crowd

How to Like People

A field manual for social fluency: SmileBell™, CLIFFORD, the 4% Rule.

$39.97$19.97

Get How to Like People

Every program is delivered instantly as a PDF ebook. No middleman, no subscription, no upsell maze.

Jonah Dorman

Built by an operator

Invocation was founded by Jonah Dorman, a Human Performance Engineer who spent decades learning to talk to people and teaching people how to communicate with each other. He still runs a company making weapons components for the U.S. Navy — and a few other companies besides.

Start here

One of these four is the bottleneck in your life right now. Your happiness, your relationship, your time, or your ability to walk into a room and belong there. Pick the one that’s costing you the most. Fix it. Then come back for the next one.

You don’t have to want to change in order to change. You just have to start.

Browse the programs